It's well known newspapers are losing advertising dollars from print operations faster than revenue is growing at their online operations. It turns out the same thing is happening to readers, according to a study by the the Pew Research Center for the People and the Press. If newspapers can't change this trend, there is little chance they'll ever build online revenues to a level approximating the golden days of print.
The "Golden Days" of print?
Do you mean the era when Pew reported that readers (years ago) lost faith in news media and equated journalists with used car salesmen and politicians? It hasn't been golden for decades.
Can you say "Fractured Market?"
The same thing happened in the music biz in the late 90's early 2000.
The old newspaper business model is dead . . . long live the new news media business model.
It's not a matter of "if" newspapers can change this trend. You can't.
Get over it.
Instead of griping over the inevitable, why doesn't old news media start to come up with a few solutions.
Check out www.SPOT.Us for starters.